How Centralized Cloud Content Lake Can Improve Production

4 May 2020

4 Min Read

Content is king, we hear that a lot. But good content, especially in forms like video, is the result of teamwork. It takes a team to create a cinematic video about a travel destination, it takes a team to create an awesome music video and, many other professional applications of filmmaking. 

In this way, many assume that it’s all about good production. The assumption that says a good video is all about the professional equipment along with superfine production will end up to the success of a media product. 

Of course, the production holds value to itself but there are obstacles in post-production and content management that also have a critical effect on the workflow of the team. And this is why some services and platforms have been developed around the capabilities of the cloud, to unify the team as well as speeding up the process. In this case, there are three main parts that we want to elaborate on today.

Collecting All The Assets in One Place

Through the course of filmmaking, there are several sections, or let’s say artworks that come together to create the final valuable product. Sections like filming, audio capturing, color grading, color correction, sound design, and several others. In a standard team of filmmaking, each artwork has its own artist(s) and all this creates an essential workflow in which all sections collaborate on the project. So with that in mind, the need for a place to collect all those assets and parts is obvious. So with the help of cloud storage technology, this is achievable in a proper way.

Collecting All the Assets in One Central Place

We know that in the classic post-production workflow, people use hard drives to collect all the assets, and then in every step, there have to be deliveries between the teams of filmmaking. While in this modern way of dealing with elements of a video, everything is collected in centralized cloud storage and not a mish-mash of hard drives going from team to team. Every part of the film that is going to be shared and work on, will be collected in one storage that is shared with the members of the team. Members who need it to get the film one step further in design and editing. With the help of the cloud storage, you can create the space that’s called the content lake, where you can find everything right there with a simple search.

Accessibility Over Cloud Storage

So by saving all the work inside the cloud, it’s not only collected in one centralized storage, where everything is saved securely in a single place, but it’s accessible for every member of the team from everywhere within a simple login. That’s probably why it’s called a content lake. Because in this approach, there is a place that every member of the team uses to download the asset he wants or upload it for others. So as said before, it fades out the necessity of physical presence and injects freedom and flexibility to the workflow of the team.

Accessibility Over Cloud Storage

Real-time Collaboration and Review

Another aspect of the work of a video production team is the interaction they have with each other during the post-production stage. Delivering the assets like video and audio is just one part of the interaction they have, while there is another part that requires the physical time-consuming presence and happens when they’re collaborating on the project. The kind of back and forth that exists between the director and the colorist for instance. The cloud platform makes it easy to present the result to the teammates and ask for their review in real-time. It is precise, because you can discuss each frame, and even highlight some parts of a frame to get everyone to pay attention to it. By using the commenting possibility each teammate can comment on nearly everything And it pushes another boundary for such teams.

Real Time Collaboration and Review In The Cloud

Project Management

Every project needs to be managed, so do video projects. The head of the team needs to manage every member and assign tasks to each one. In a classical way, they might use some separate tools or even more classical paper-based task management to lead the project to the preferred result. But in this modern cloud-based platform, members use the task manager inside the platform to get the tasks done in a professional order mostly managed by the head of the team.

The team manager defines tasks based on the order of the filmmaking workflow and assigns each one to the member(s) of the team that is responsible for that part. That member then works on the task, put it to the discussion as I mentioned, and after getting it done, the rest of the team will be notified that the task is done and it’s time to work on the other part. And using such a platform will definitely make the workflow run ten times smoother than before with a noticeable decrease in time.
Project Management Through Cloud


In general, like any aspect of the industry that’s been evolved through time, the possibilities of the collaboration are also going in the right direction. The recent innovations of the field are raising the bar for filmmaking teams who want to excel in the workflow and get better results in a shorter time with less spending. And this is technology for the sake of progress.

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