So What Is It Exactly?
A documentary-style Ad video is a video that is mostly made up of interviews. So it has some A-rolls of the people from that business telling something about it, and some B-rolls of their environment or the job they do. The stories that the people in a business tell are mostly the real-life stories that made them do this business so based on the Simon Sinek’s circle, they talk about the “Why” of their business. Then they talk about the “What” of their business which tells the audience their position in the stated industry and finally they link all that to the “How” of their business which is the explanation of how they want to be a change in their industry. This is how you can communicate the advertising message of a business in the form of a documentary-style Ad video.
When To Use It?
As an advertising agency, what really is of high importance in your job is your choice of style in making a video Ad or an advertising campaign. You should choose the best styles of content for the message and the goal your client companies have so it’s useful to know when to use the documentary-style videos. In a nutshell, this type of Ad video is best for advertising campaigns that are going to introduce a business or start a new perspective in their job. In other words, it works best for the things that need a bit explanation along with showcasing the benefits. This style of videos is a good way to do a walkthrough of anything like the process of using something or even showing some internal concepts like a day of working in a company. It’s also useful to give the audience a new perspective to experience the product in a new way. A great example of this is the Dove Real Beauty Sketches documentary-style video that hit more than 69 million views on youtube and created an effective atmosphere around natural beauty and self-love.
Dove Real Beauty Sketches Video
…one of the primary findings to emerge from marketing research into consumer culture is how the postmodern spirit empowers consumers to imbue their loved possessions with meaning…
So the video Ad you create should talk to your viewer’s mind and communicate a message that leads them to results like long-lasting brand awareness, unique mind image, and so on. And in this way, documentary-style video is a great tool for you to do your job.
And A Good Workflow To Create One?
We all know that every project needs a well-designed workflow to achieve what is meant to achieve and produce what is meant to produce in the best way. So what you need for a project like this, is to have a workflow that gives you the most collaboration possible with your client company, in order to inject the most humanistic feelings possible to the documentary-style Ad you’re producing. In a workflow like that your video post-production team knows the best combination of A-rolls and B-rolls in order to the message be understood and felt. The solution to this workflow has already been made and it’s called the online post-production platform. The why of that is that an online platform like that is based on cloud storage and has the possibility to connect people in one project to maximize the precision and productivity through collaboration. So by using a cloud-based post-production platform, not only your team works on the video easier and faster, but also you’ll have the opportunity to engage your client in every frame of the video without physical presence and let them have the exact product that they’re looking for.